Possibly the single greatest unspoken risk in Asia’s family enterprises is the death of the principal.
Deep heritage
160 years
28 offices globally, 8 in Asia
Leading financial services organization
85M+ clients^
99,000 advisors^
68,800 employees^
About Sun Life Private Wealth
In an increasingly complex financial and regulatory environment, having an expert insurance partner who can protect wealth across borders and generations has never been more important.
As a pioneer in High Net Worth (HNW) life insurance since the 1990s, Sun Life is an industry leader in creating bespoke life insurance solutions designed to protect, grow, and transfer wealth across generations.
At Sun Life Private Wealth, we set a new benchmark for excellence as we bring together 4 Sun Life entities to offer a seamless experience to High Net Worth Clients:
- Sun Life Assurance Company of Canada Singapore Branch
- Sun Life Assurance Company of Canada Bermuda Branch
- Sun Life Hong Kong Limited (Incorporated in Bermuda with limited liability) – High Net Worth business
- Sun Life (DIFC) Limited
Sun Life Private Wealth brings together our global capabilities into one connected experience – combining financial strength, specialist expertise and bespoke solutions to help Clients simplify complex wealth planning needs and move forward with clarity and confidence.
Leadership perspective
Sujoy Ghosh
CEO, Sun Life Private Wealth
“When you have spent a lifetime building something meaningful – a business, a legacy, a portfolio that crosses borders – you deserve a partner who truly understands that complexity.
This is precisely what Sun Life Private Wealth is built for. At Sun Life Private Wealth, we bring together a globally integrated platform, combining deep local expertise with the reach and resources of one of the world’s most trusted financial institutions.
Whatever your needs – wealth structuring, long term planning, or passing on what you have built to the next generations – we have the experience, partner advisors and solutions to serve you wherever you are in the world.”
Why choose Sun Life Private Wealth
Global strength and security
Confidence built on long-term stability and trust
Innovation tailored to you
Seamless access to market-leading, bespoke insurance solutions that evolve with your needs
Unmatched service excellence
Dedicated support, global underwriting, exceptional broker service
Our insurance solutions
Sun Life Private Wealth offers innovative, award‑winning life insurance solutions designed to support legacy planning, wealth preservation, and business succession needs.
Through our network of specialised distribution partners across Asia and the Middle East, we provide a comprehensive range of solutions, including:
- Life insurance solutions ranging from Whole Life, Universal Life, and Indexed Universal Life for lifetime protection and wealth preservation
- Savings solutions designed for wealth protection and long‑term accumulation
To support effective cross‑border wealth planning, we offer insurance solutions issued from Singapore, Hong Kong and Bermuda, enabling greater flexibility for international families.
Learn more about our Private Wealth insurance solutions
About Sun Life
Sun Life is a global leader in asset management, wealth, insurance, and health solutions. For more than 160 years, we have helped millions of clients worldwide achieve lifetime financial security and live healthier lives.
Backed by strong financial fundamentals and a long-standing heritage, Sun Life is proud to have supported clients and families across generations.
Prime asset manager and insurer
CAD 1.58T^ I Asset Under Management
#1 Insurance business in Canada
Large market capitalization
CAD48.3B^
Listed on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges
Strong financial strength ratings
Standard & Poor’s AA*^
Moody’s Aa3^
A.M. Best A+^
DBRS AA^
*One of the highest ratings among life insurance companies globally
Trailblazer and global leader in High Net Worth insurance
30 years of experience
80+ countries with Client presence
Market insights
Gain deeper perspectives through our thought leadership on wealth, legacy and intergenerational planning.
How to transfer wealth without burdening the next generation
Over the next two decades, trillions of dollars are expected to move from one generation to the next in what many call the Great Wealth Transfer.
Latest news releases
What clients often ask
Sun Life Private Wealth is Sun Life’s global High Net Worth business, dedicated to helping individuals and families protect, preserve, grow and transfer wealth across generations. It brings together specialised insurance solutions, international expertise and dedicated service to support complex wealth planning needs.
Our goal is to simplify complex wealth planning needs and provide clients and their advisors with clarity and confidence.
Sun Life Private Wealth is built on three core pillars:
Financial Strength and Stability: The confidence of working with Sun Life Assurance Company of Canada, backed by more than 160 years of experience, financial strength and disciplined risk management.
Specialised Solutions: A comprehensive suite of solutions, across jurisdictions, designed to help protect, preserve, grow and transfer wealth, including Whole Life, Universal Life, Indexed Universal Life, and specialized savings-oriented plans.
Dedicated Service: High-touch support with personalised attention, responsive service teams and coordinated client servicing.
Sun Life Private Wealth is designed for High Net Worth and Ultra High Net Worth individuals and families with complex wealth planning needs. This may include those with significant assets, cross-border interests, succession considerations or a desire to structure wealth more intentionally for future generations.
As a Sun Life Private Wealth client, you benefit from our global capabilities combining financial strength, specialist expertise and bespoke insurance solutions designed to help protect, preserve and transfer wealth across generations. With continuity across markets and a discreet, high-touch service approach, we help you move forward with clarity and confidence at every stage of your journey.
Long-term wealth planning helps ensure wealth is structured to support changing needs over time, from personal protection and liquidity to succession and legacy planning. Without a clear plan, families may face unnecessary complexity around wealth transfer, continuity and preserving value across generations. A thoughtful, long-term approach helps provide greater clarity, resilience and peace of mind.
By bringing together our capabilities across key regions, Sun Life Private Wealth provides coordinated support for clients and assets, family and interests across borders.
As your wealth planning needs become increasingly complex and multi-generational, you and your advisor benefit from access to specialized expertise, dedicated service and tailored solution designed to support wealth accumulation, protection, succession planning and legacy transfer.
Best High Net Worth Insurer at Asia Consumer Insurance Awards 2025
Awarded for our commitment to excellence and our dedication to innovative product development and superior service to our partners and Clients
Life insurance of the year at Global Insurance Innovation Awards 2025
Recognised for our commitment to product innovation in meeting the wealth planning needs of our Clients